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The Decor Loft, Inc., a leading home decor internet retailer of designer brands, announced today that it has launched a new website at decorloft.com.







NEW YORK July 23, 2004 -- The company announced that the new site as well as the new brand is is intended to provide a clearer focus to the consumer as to what the company does and offer a more interactive site that is not just product driven but informative as well. " We want to give guests to our site plenty of reasons to come back. Even though we're a retailer and our ultimate goal is to sell products, we feel that the DecorLoft experience has to be more than that" said Zak Stroud, CEO. " Our site will be interactive with plenty of design resources, tips, guides and other things to make the experience compelling. Our brand stands for creativity and our site should to" Stroud said.

The company states that new product updates, informative content and interactive tools will be added each day over the next few months to create a robust site that offers the consumer a full fledged interior design resource. The company plans to offer multiple language versions of its site once its complete early next year and plans an aggresive online and traditional media advertising campaign to promote it. " We know that in our industry, alot of people like to shop around to make sure they get the best deal, that's why we have to offer more than just the same thing our competitors offer, especially online" Stroud said.

About The Decor Loft, Inc.
The Decor Loft, Inc. operates the world’s first full service home decor outlet store for designer home brands, at discounts of up to 75% off. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Decorloft makes off-price shopping easy and convenient. DecorLoft is headquartered in New York City. For more information, please email media@decorloft.com




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