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The Decor Loft, Inc., a leading home decor internet retailer of designer brands, announced today that it has completed its rebranding.







NEW YORK July 22, 2004 -- The company announced that this move is intended to provide a clearer focus to the consumer as to what the company does and who its target market is. " We feel as though this move will move us to the next level as we focus on our key target markets, and will provide them with a clear understanding of who we are and what we have to offer", said Zak Stroud, CEO.

The name is meant to say to the comsuner that we are focused on the look and feel of their home and the we want to be the decor retailer of choice for the first time home buyer, condo, loft or apartment or dorm dweller. The company is alos repositioning its merchandise to reflect the changes including adding top designers at discount prices and manufacturing or distributing its own line of products as well. The change in name takes place immediately and the companys new site will be launched soon.

About The Decor Loft, Inc.
The Decor Loft, Inc. operates the world’s first full service home decor outlet store for designer home products, offering products at discounts of up to 75% off. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Decorloft makes off-price shopping easy and convenient. DecorLoft is headquartered in New York City. For more information, please email media@decorloft.com




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