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The Decor Loft, Inc., a leading home decor retailer of designer home brands, announced today that it will open three new innovative Design Studios this fall.







NEW YORK August 7, 2004 -- The company announced that the new studios will offer their customers whom they call guests, the opportunity to come in and work closely with a professional design consultant in making their home decor choices. While the studios won't be a traditional retail store, it will have kiosks and other components for guests to purchase products through their e-commerce store, decorloft.com. " The Design Studios, are not there to just sell people stuff", company CEO Zak Stroud states, " it's there to assist our guests in making decisions about their home, their lifestyle and their families. They will have plenty of opportunities to buy products, but we're selling an ideal, not just an appliance.Through our ups and downs as a start-up, the one thing we've learned is that the guest have to come first and the way we put them first is buidlgin a solid company that can give them the best service imaginable. Focusing on them rather than us " he said. " The company which plans to launch a new catalog in the fall, operates a decorloft.com and the design studios will be a support to them. Each design studio, will be staffed by an professional interior designer as well as interior decorators who can assist them with their choices. "think of it as a makeover studio", a company spokesperson said. " Each studio will be staffed the same but look a little different depending on location, city, culture and so on, " they said. The company plans to open design centers around the country in targeted locations.

About The Decor Loft, Inc.
The Decor Loft, Inc. operates the world’s first full service home decor store for designer home brands. With 24/7 access, a 90-day money back guarantee, professional design consultants and technology that displays real-time inventory, Decorloft makes home shopping easy and convenient. DecorLoft is headquartered in New York City. For more information, please email media@decorloft.com





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