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The Decor Loft Announces Plans for New Technology, Distribution and Customer Service Center in Texas







New York City, NY August 29, 2004 -- The Decor Loft, Inc. ®, a leading home decor internet retailer of designer home brands, announced today that the company is planning to establish a new technology, distribution and service center in Texas. The centers combined will create more than 150 new jobs in Texas as the company expands resources to support its continued growth. This announcement is part of the company's "100 Days to Home" campaign in which it will be making frequent announcements on ways it will make enhancement to its core business to drive customers and revenues.

"The Decor Loft continues to make unprecedented investments in technology to support the rapid growth of its changing business. After an extensive investigation of sites, we believe that the Texas location provides us with the opportunity to expand our operations, as well as proximity to major universities and access to a skilled talent pool," said a company spokesperson. "The positive business environment created by the state of Texas, is to be credited for bringing these new jobs to this area."

While some IT job responsibilities may change at The Decor Loft's New York headquarters, the company anticipates additional hiring over the next 12 months as it experiences strong sales growth.

The new Guest Support center will employ about 300 people when it is fully staffed. The facility will support The Decor Loft's growing technology investment through a staff of engineers, system and application programmers, help desk personnel, system and network operators as well as security administrators. The center will become fully operational over the next 18 months. The new center is part of The Decor Loft business transformation and the company's sizeable investment in new technology.

Founded in 1999, The Decor Loft®, Inc. operates the world’s first full service home decor store for designer home brands, and is one of the fastest growing specialty retailers in the world. With discounts of up to 75% off, 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Décor Loft makes off-price shopping easy and convenient. Decor Loft is headquartered in New York City. For more information, please email media@decorloft.com




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