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The Decor Loft, Inc., a leading home decor internet retailer of designer home brands, announced its "100 days to Home" enhancement plan.







August 14, 2004 -- The company announced that the 100 days to home campaign is an effort to introduce the company to the public and highlight and demonstrate the features and benefits of its new site decorloft.com. " We want our company to be known for quality, great style selections, and innovative online experiences" said a company spokesperson, " but most of all we want it to be known for the best customer service in the industry and this is the start of that", they said.

In the campaign, the company plans to announce new features to its website such as virtual room design, a color picker, 3-d views of products and other technological enhancements, but they won't stop there. Further improvements will include a 24 hour service center, live customer service help, and features that making shopping easier on the site. But the most important feature to be added may be additional content, such as news articles from design consultants, interactive features, and video and audio. " We want the guest to not just come to our site to shop, but we want them to really understand the design process wether they have artistic ability or not" said CEO Zak Stroud. " Our goal is to provide not just products, but information as well." he said. The company has already announced its intention to launch off-line design centers, capable of bringing full service interior design and decorating services to its clients and guests. "we want to be different, but in order to give our guests the best, we have to compete", Stroud said.

The company expects to make at least two major announcements per week throughout the 100 days to home campaign which kicks off August 15th and continues throughout the holiday season.

About The Decor Loft, Inc.
The Decor Loft, Inc. operates the world’s first full service home decor store for designer home brands, at discounts of up to 75% off. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Decorloft makes off-price shopping easy and convenient. Decor Loft is headquartered in New York City. For more information, please email media@decorloft.com



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